Carbondale Approves DNA Definition for Branding Initiative

NEWS RELEASE
City of Carbondale, Illinois
August 31, 2017

CARBONDALE APPROVES DNA DEFINTION FOR BRANDING INITIATIVE

FOR IMMEDIATE RELEASE

CARBONDALE – The City of Carbondale is excited to share its findings from the research phase of the community-wide branding initiative.

Throughout the last several months, the City has worked with North Star Destination Strategies to collect quantitative and qualitative research from local and regional stakeholders.

With all of the data, the consultants have developed the following strategic brand platform (DNA Definition) for the City:

“For those wanting the progressiveness of a college town and the solidity of the Midwest, Carbondale, home of Southern Illinois University and bordering the Shawnee National Forest, is where compassion is seen as strength and an inclusive and artistic community inspires engagement so you’re encouraged to both be yourself and express yourself.”

To access the “Research and Strategy” Presentation in its entirety, visit https://drive.google.com/file/d/0B-jzoWER1WXtTmJBV3llbTFRdWs/view.

The City will now start the creativity and design phase of the project.  

If you have questions or would like more information, contact Carbondale Public Relations Officer Amy Fox at (618) 559-1939 or visit www.brandingcarbondaleil.com.

 
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